This section isCase study
Muratelia Promo - Jamhuri Day
Muratelia promotion on Jamhuri Day
Jamhuri Day is a Kenyan national holiday, and we opted to use this day to promote the Muratelia sparkling wine beverage. The desired result of the promotion was to enhance the consumer experience at the venue, by sampling the beverage and sell the beverage as a takeaway or in-house item. The result was positive as almost all the customers at the venue enjoyed the beverage and it enhanced their experience as the venue was an African bar and restaurant this paired perfectly with the theme and created a form of retention for the restaurant.
Muratelia promotion, social distancing measures in place
Contact
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Company details
Incorporated
21 March 2016
Industry
Food and drink