Aerospace Case Study - Account Based Marketing

Challenges
After analysing the industry, we identified a number of common challenges. The main challenge being 'doing more with less’, affecting time and cost across organisations, which informed the campaign messaging and positioned aPriori as the solution to the overarching industry problem. ​

The Account Based Marketing (ABM) strategy, enabled us to target key decision makers from our defined list of prospects and nurture them with the sales team over an agreed period of time. ​

Solutions
Account Based Marketing (ABM)

Impact
The results achieved:

A highly targeted campaign focused across digital channels and its audience
Strong leads generation
End to end planning, production and management all provided by SWC Partnership