This section isCase study
Mr Clutch Autocentres: Adsmart campaign
Mr Clutch Autocentres advertisement
Challenges
Very competitive market with car owners loyal to their local garage.
Little historical brand or marketing investment.
Solutions
Opportunity to geo-target the campaign to households based on drive times to local centre as well as only target households with a car 3+ years old so in need of a service.
Cost effective TV production using staff as cast.
Created a direct response commercial that has a strong call to action and incentive offer.
Impact
Measurable bookings made as a direct result of the campaign.
Contact
Website
Company details
Incorporated
17 April 2014
Industry
Automotive