Lufthansa B2B Trade Show

Challenges:
Lufthansa needed to cut through a crowded market and give prospects a genuine reason to visit their stand over others.

Solutions:
SWC developed the concept to have a branded safe containing return business class flights from Europe to New York. Prospects were sent a unique code prior to the exhibition informing them of the chance to win and to have a go at cracking the safe at the Lufthansa stand.

Impact:
New relationships made with prospects and existing relationships nurtured.

Nearby exhibitors even complained to the organisers that Lufthansa was attracting too many people to their stand... A complaint that any business would gladly receive.