This section isCase study
Mountain Warehouse: Retail Campaign
Mountain Warehouse brand advertisement
Challenges:
No major brand investment over an extended period
Very low spontaneous awareness among non-customers
Solutions:
Creative Direction: A new natural photography approach with people our audience can relate to i.e. that could be me in that ad
Strengthen the emotional connection between the brand and it’s audience and, as a result, see a measurable sales increase
Impact:
SWC's fully integrated multi channel campaign was brought to life through paid, owned and earned media, including the brand’s first TV campaign
Sales up over 50%
Mountain Warehouse brand advertisement
Contact
Website
Company details
Incorporated
17 April 2014
Industry
Retail and luxury