aPriori Cost Management Software Campaign

All communications remain in English with exception to the creative content in the local language.
Efficiencies across work flow to remain fast, agile & dynamic.
Cost effectiveness; one single contract & scope of work.

Strategic Direction:
Drove brand awareness in Europe for the first time, whilst adding leads into the sales funnel.
Tailored messages were targeted through digital and print channels to reach a niche audience.
Leveraged blue chip branded case studies to attain credibility and drive (achieve substantial) creative impact.

Phase 1 Results Achieved:

Extensive brand awareness achieved amongst targets and newly identified target accounts by SWC, CTR and circulation figures.
Close tie between marketing and sales to identify and convert leads. Optimised digital metrics, surpassing benchmarks and previous activities in the European region
Strong PR achieved in key publications.