easyGym Marketing Audit Case Study - SWC Insite™

easyGym, part of the world recognised easyJet brand was looking to be sold within 24 months. On initial review, a number of gyms were underperforming and they desperately needed to increase the number of members and lengthen the average membership duration.

Solutions:
SWC Insite™ provided a full comprehensive report of the analysis and critical frameworks were applied for each individual site. Key actions and recommendations were dictated to improve specific changeable issues covering operations and marketing.

Impact:
The SWC's insights influenced improvements resulting:

Increased club membership
Increased average membership duration
Raised net promoter score (NPS)
Data that had never been seen before & reassured investors
A successful sale of the easyGym business to The Gym Group Plc.