F51 - Home Of European Skateboarding

SWC appointed to launch the world's first purpose-built multi-storey skatepark, branded F51.

The park is the first of its kind and will house three floors of skating, a climbing wall through the middle and a boxing club.

The scale of the construction will make it home to European skateboarding, as well as a unique live events space for competitions, music artists and product launches.

Challenges:
SWC appointed to form marketing strategy due to no expertise in-house.

Solutions:
Formation of the brand and acquisition marketing strategy to cover, pre-lunch, pre-sales, launch day and post launch.

Campaign planning for launch in summer 2019

Impact:
Launch planned for summer 2019, stay tuned for results!