Eurowings Brexit Tactical Advert

Following Theresa May's Brexit deal being rejected, The House of Commons voted against a second referendum, followed by the Government requesting the EU to delay Brexit.

Challenges:
Founding Partner Simon Cristal added: "Being able to implement a campaign like this in a matter of hours is a true reflection of our agile processes and the proactive team at SWC. Real-time marketing resonates very well with consumers and generates coverage for brands by out shining their competition, not outspending them."

Solutions:
The tongue-in-cheek ad went live on Friday the 15th of March, across social media and was published in key European newspapers.

Impact:
Millions of impressions achieved, reshares & engagement.