Moove & ExxonMobil: B2B Marketing

Announce the arrival of a brand within a change-averse industry, with established competitors already in the European space.

Solutions:
Digital marketing used to generate new sales leads within the niche market.

Introduced through:
Linkedin and Google Adwords
SEO activity improved organic search visibility
Lead scoping for sales prospect outreach and integration into client sales tools and pipeline
Transcreation of multi-language content calendar for regular website and Linkedin business page posting
Email and inMail creation distributed with digital audience management and outreach
Analytics monitoring, reporting and optimisation.

Impact:
Established a B2B presence in the aviation industry as a credible, technical & professional brand
Market leading open and response rates across digital channels
Top serving SERP ads outperforming all competitors
Brand awareness & specialist credibility enforced
Measurable sales leads with a strong sales pipeline.