This section isCase study
Retail exclusive product- Selfridges

Retail exclusive- Syllabub a quintessential British Dessert & a frothy celebration of citrus!
The Syllabub is one of the most quintessential British desserts and is a frothy celebration of citrus.
It became very popular during the 16th-19th centuries; coincidentally the same era as the rise & fall of gin.
Being such a cultural treasure we set about developing a Selfridges exclusive gin fit for an iconic retailer!
Sales exceeded expectations and we have developed other exclusive products to a specific brief for Selfridges.