Digital Transformation Project - Entertainment Sector

Our brief: Create a transformation plan to deliver the Business Mission as defined by our Audit:-

Convey purpose to customers with integrity and intent
Create value for customers both existing and new
Reach relevant audience with whom our message resonates
Create clear journeys introducing customers to the brand and keep them coming back

Delivered:
6 month plan with defined workstreams & dependencies. 3 “Sprints” identified (2 months key deliverables in each):-
1. Plan & Analyse
2. Build
3. Grown & Repair

Result: Immediate increase in revenues, retention and engagement; improvements to marketing email engagement rates (early lifecycle). KPI mapping and business metrics in place and being used. Team alignment and coordination.

CommerceCentric has now been retained for a further 12 months for ongoing support.