This section isCase study
Canon, Photokina 2018
This ‘Air Fountain’ had silk flying in perpetual motion alongside Birmingham Royal Ballet dancers.
Photokina 2018, the world’s leading consumer imaging event, was a critical moment in Canon’s marketing strategy. The event offered a unique opportunity to share their latest technologies, demonstrate their position as the leading storytelling brand in imaging and deliver their ‘Live for the story’ brand positioning. Beyond showcasing the incredible products and services, the Canon stand was rich with human engagement, inspiration and personality. The space was split into three key experiential themes: Exploration, Inspiration and Education. Each seamlessly blended into the other, ensuring visitors were constantly immersed in unexpected, hands-on photographic experiences and surrounded by inspirational stories of creativity.The overall experience was an incredible showcase for the idea that Canon inspires and enables imaging enthusiasts – sharing the latest innovations, technologies, products and services in a way that offers people unique opportunities for idea exchange, connections
The overall experience was rich with human engagement and personality and led to some extraordinary results.
An 8m long ‘succulent terrarium’ and a moving floral sculpture created live on site by a renowned florist.