Search-optimised pages for Elbow Beach Cycles in Bermuda

In Bermuda, tourists are unable to hire cars, so moped rental is big business. In recent years, however, as the clientele from visiting cruise ships changed, pressure on the tourism industry has mounted. In response, the long-established rental company, Elbow Beach Cycles, decided to increase its global profile with a smart new website optimised for all the keywords that visiting tourists might use.

We worked with the Elbow Beach Cycles team to research and write copy for the new website and to help develop the business model and the terms and conditions that went with it.