Animal - Managing Sudden Peaks in Customer Demand

Originally founded by two surfers in 1987, board sportswear brand Animal has grown organically to become a £26m omnichannel fashion brand. Today, customers can choose to buy Animal products from either a thriving network of Animal retail outlets, online, or through major wholesale customers. These include retail giants like Surfdome, JD Sports and Debenhams, plus mail order specialists such as Littlewoods or Next and independent boardwear boutiques located across the UK.

Immediately after implementation of our Warehouse management software there was a clear ROI and major improvements to stock management and pick rate. The entire operation has been streamlined and consolidated, which has enabled a 50% rise in units picked per hour.

Additional benefits achieved:

Flexibility to handle sudden peaks in demand
Automatically generated pick routes save time and money
Stock accuracy increased through perpetual inventory counting
A full omnichannel operation selling 24/7