This section isCase study
Helping a USA company understand UK market better
Overview of case study
Working with the international creative and brand team, Rare: researched how creative recall had an impact on brand awareness and market share. Rare: have used a blend of qualitative online community engagement and quantitative user surveys to research the problem effectively. Over the last 12 months, through research Rare: have helped the organisation make better creative & communication decisions which have lead to an increase in market awareness in the UK market.
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Creative and media