GAK

GAK (www.gak.co.uk) is the UK’s leading retailer of musical instruments, based in The North Laines in Brighton and doing half of its business online. Most of its customers are individual musicians, though GAK also supplies the education sector.
The company, which is over two decades old and turns over £20-30 million annually, has always been a top player in its market, and was one of the first to set up a mail order and online business many years ago. Its web business has soared in recent years as it has become second nature to purchase even high-value items online – especially for people in their teens to their early 30s.
An end to end retail system was required for both in-store and international web sales able to optimise for any device.