EXTREME Destination to Launch in Central Sheffield, UK

Following a competitive bidding process Sheffield Council has appointed the EXTREME Destinations-led consortium to develop, launch and operate a 48-acre, $30.5million long-term sustainable EXTREME branded world class sports, leisure and accommodation solution at Parkwood.

EXTREME’s unique brand and destination experience will be developed on the old ski village site and surrounding area bringing hundreds of jobs to the city.

Incorporating a combination of action and adventure sports facilities, including the possibility of an indoor sky diving facility, live music, E-Gaming and virtual-reality hub as well as a restaurants, bars, social spaces, retail and themed accommodation.

EXTREME’s brand reach will be harnessed to broaden Sheffield’ appeal and drive visitor numbers via EXTREME’s Digital Media Network, its 128 global sports and lifestyle ambassadors such as mountain bike rider Nicholi Rogatkin, snowboarder Jamie Nicholls, skier Rowan Cheshire and its presence at more tha