Asian PR for an international arts foundation

We generated a dataset of carefully-targeted Asian media (China, Hong Kong, Taiwan, Japan, Korea, Indonesia), conducted copywriting localisation, media contact development, tailored pitches, and facilitated a VIP Asian media trip to Milan, securing 25 + unique pieces of coverage in Asia with an accumulated readership of over 200,000. Two thirds of the Asian culture/fashion media contacts were newly developed by us and majority of Chinese media outlets were from the domestic market.

Secured media outlets:
South China Morning Post, Modern Weekly, China Daily, Beijing News, China Philanthropist , Future Generation, Scope, Rayli Whitehall China, The Korea Herald, Art World, Club 21, Numero China, L’Officiel China, QDaily, Elle Decor Japan,Prestige Indonesia