PR for a UK higher education institution's China Strategy

In late 2017, this Top UK university planned a delegation visit to China and its key programme to deepen the strategic partnership with Chinese academic partners.

We were asked to deliver a China PR service around their delegation’s visit to Beijing.

Within a short turnaround time, we were able to secure 12 pieces from 9 Chinese media outlets and facilitated the press event in Beijing via our associate on site, ensuring every stage of the event ran smoothly and productively.

The client is pleased with our set-piece communications work, and appointed us as their PR agency for China in the next 12 months.

Secured media outlets:

Global Times ,China Business Times, UK Chinese Times, The UK Chinese Journal, China Family Business Review, Q Daily , Spectrum Radio, Sino UK Radio, Europe Commercial News, Caishi MV