St Martin’s Quarter - Retail development scheme branding

The brand took a part of Worcesters history and made it relevant to todays offer, which in this instance was
food related. Our identities try, at entry level, to communicate something of the nature of the product or service being provided. This helps differentiate the brand and provides a hook to tell a story. Our sensitivity and consideration of local council and community concerns also fed into the final brand solution which needed to be warm, friendly and people focussed. Our knowledge and ability to express brands across multiple channels and materials is something that provides real value for our clients. Our network of services providers from signage contractors, prop makers, large format and litho printers means that we talk with confidence and authority about how the brand can be expressed. We also generated the name for the development and guide our clients through the naming process with its many considerations and registering of domain names.