Catapult Transport Systems ‘IM’ branding and workspace

A major part of the brief was to brand the interiors for the ‘Immovation centre’, a world-class facility for innovators, entrepreneurs and business leaders, that was opened in 2014 by Vince Cable. We created an Intelligent Mobility (IM) campaign, that worked in tandem with this which was promoted through a website, merchandising, promotional video and the ‘imagine festival’. Our ethos at tothepoint is ‘clear, concise communication’, we help organisations communicate complex messages in a way that is engaging and easier to digest. We are increasingly doing more work for the Science sector where there is a need to make the subject more accessible to the general public. If art is the expression of a creative mind, we believe science and innovation is the expression of a mathematical mind. We have helped organisations like Catapult, BBSRC, EPSRC and the British Science Association communicate to a wider audience and demystify the subject of science.