Rare:

Company description

Rare: is an audience insight consultancy, with a global reach. Rare: was created from a desire to ask the right questions and bring strategy to life. We do it by generating insights about your audience's needs, transforming your internal capabilities, and helping you deliver on your customer promise. We are not an agency. We build long lasting relationships with clients, ensuring that they are ready to deliver on their customer promise. As well as setting the roadmap, we help businesses transform from the inside out, helping them to achieve their goals. We provide clarity and context. We apply the perfect blend of qualitative and quantitative research techniques to provide clients with clarity to their everyday marketing problems. We don’t just write a research report and walk away. We help clients develop effective strategies to ensure customer first-success. We start by understanding the underlying motivations of what customers want, and help clients get ready to deliver on this promise, by helping them transform from the inside. Specialties Consumer insight, market research, brand strategy, customer loyalty, brand perception studies and creative evaluation.

Rare: case studies

Helping a USA company understand UK market better

Our client, based in the USA wanted to measure what UK customers thought about their brand, and to identify who their main competitors were.

Case study

Helping USA retailer understand European Market

In 2016 a USA retailer commissioned Rare to help them understand what people thought of their brand in UK, France and Switzerland

Case study