THE VELVET PRINCIPLE LIMITED

Company description

Mission: To empower people by making sense of places. Aim: Ensure people get the most out of the places they spend time in. How: By crafting unique multidisciplinary design solutions that: • welcome and help people find their way round places; • communicate details of all amenities and offers; • capture and express the essence of the brand; • deliver the unexpected. Helping to : • encourage footfall to all areas; • promote increased dwell and spend; • stimulate return visits and positive word of mouth; • keep tenants happy; • attract business investment; • increase employment; • maximise return on investment. Background: • The Velvet Principle was founded in 2010, by Sean Brereton and Sian Kelly. A partnership that brought together 25+ years of wayfinding, information and brand design with client side marketing, strategy and technology innovation. • Our capability extends across the whole of the project cycle from strategy and concept design, through to design development, procurement and implementation. Services include: - Brand strategy & identity design - Wayfinding & sign design - Design of architectural graphics - Design of customer service kiosks & exhibition stands

Expertise

Industry

Communications, Construction, Creative and media, Financial and professional services, Leisure and tourism, Retail and luxury