Italy - Marketing Services

Description

Call for tenders for the selection, through an open competitive procedure, of an implementing body in charge of carrying out the actions aimed at achieving the objectives of the three-year programme 2021-2023 entitled "The Quality Certification of European Olive Growing in Brazil" (acronym "C.OL.I.BRI"), intended for the following target country: Brazil, which will concern olive products: olive oil and table olives.
Specific objectives: - to improve the level of awareness of the products of European excellence promoted by the programme, highlighting their distinctive production, quality and organoleptic characteristics; - to increase the market share of olive products exported from Italy to the Brazilian market; - to increase knowledge of European legislation governing the entire olive sector in general, with particular reference to aspects concerning traceability, labelling and European quality awards (PDO, PGI, BIO).Themes to be coveredThe messages will focus on some specific themes (naturalness and diversity, quality, adaptability, tradition and know-how, authenticity) that will be declined both with reference to the European olive sector as a whole, and with specific reference to the denomination products expressed by the proposing organizations: 1) naturalness and diversity; 2) quality; 3) adaptability; 4) tradition and know-how; 5) authenticity and safety.Work packages and activities to be carried out:- public relations: public relations office,- website, social media: creation, updating and maintenance of the website; creation of accounts, periodical publication,- on-line advertising,- communication tools: publications, information materials for the media (media kits), promotional items,- events: training courses; Cooking -shows,- promotion at points of sale and in restaurants: promotion days.

Opportunity closing date

20 February 2021

Value of contract

£1m-5m