Germany - Marketing Consulting

Description

The agency's areas of expertise and responsibilities to be filled:- development of employer brand, strategy, concept and consulting,- communication and corporate influencer strategy based on a creative central idea to:- implementation of a creative and adequate marketing mix on different communication channels,- online marketing, content marketing and social media,- dialogue marketing,- media planning,- public relations (PR).The services to be provided include:- Strategy, concept, consulting, creation, text also for digital channels,- Leadership strategic and conceptual consulting on brand management and all activities,- Development of communication/creative concepts for international markets,- Content strategy, content processing,- Consulting on an efficient marketing and media mix,- Excellent process and project management,- Implementation of advertising materials up to and including final artwork and pre-press including barrier-free PDFs,- Production support including Acceptance by subcontractors - classic and digital.the following tasks are expected:- Execution of a detailed, well-founded and scientifically based analysis phase,- Derivation of an employer value proposition, an employer branding strategy from the analysis,- Development of a creative central idea and a creative approach to the implementation of the central idea,- Derivation of communication modules,- All internal coordination,- Development and implementation of classic advertising measures such as Advertisements, posters, brochures, flyers, regional radio spots, if applicable, moving image for various communication channels for target groups,- development and implementation of dialogue marketing measures,- advice and assistance with press and media work,- advice and implementation of media strategy,- planning and purchasing, in particular strategic and conceptual advice and recommendations on suitable online marketing measures (e.g. display, e-mail marketing, social media),- advice and recommendations on possible cooperation.

Opportunity closing date

25 February 2020

Value of contract

£100k-1m