France - Internet services

Description

The purpose of this framework agreement is the administration and animation of accounts on Chinese social networks and associated services.
The purpose of this framework agreement is to administer and manage accounts on Chinese social networks and related services. In order to increase the visibility of the Musée du Louvre on Chinese social networks, and to forge a community that actively participates in the dissemination and promotion of its activities in China and in the development of its collections, it is necessary to make the positioning expected by the institution more legible. To ensure that Chinese visitors to the Louvre are able to visit the museum smoothly, the Louvre has already carried out a number of actions, including adapting signage in situ and training reception staff. An official audioguide in Mandarin has been in use by the museum's staff since the summer of 2020. Since the teams in the Louvre's digital communication department do not speak or read Mandarin, support is required to successfully carry out communication initiatives in this market.

Opportunity closing date

01 February 2021

Value of contract

to be confirmed