Germany - Framework agreement for agency maintenance and further development of B2C websites

Description

Bayern Tourismus Marketing GmbH is looking for a service provider to take over the maintenance of the Magnolia-based BayTM websites erlebe.bayern and bavaria.travel as well as the connected microsites traveltrade.bayern and meet.bayern and the strategic further development. The website erlebe.bayern is a high-quality online travel magazine about and on Bavaria that whets the appetite for a vacation in Bavaria, inspires new target groups, provides regular guests and locals with surprising information and suggestions, triggers the special "Bavarian feeling" in the user, and presents Bavaria as a modern, likeable and surprising travel destination. The following points and aspects were relevant for BayTM when designing erlebe.bayern o Lean, intuitive navigation o Maximum adaptive design with clear "mobile first" o An uncompromisingly user-centered structure o Intelligent filter system for customized content delivery Only quality content produced exclusively in text and images can be viewed online, keyword: editorial marketing. All modules and elements are barrier-free.

Opportunity closing date

26 April 2024

Value of contract

to be confirmed