Germany - Consumer goods for e-commerce marketplace

Description

You must be a UK brand, manufacturer or retailer that is able to provide high-quality consumer goods across a range of categories.

Real.de is a general merchandise marketplace with hundreds of product categories. Its top-selling categories include:

- electronics and computers
- gardening and DIY
- furniture and homeware
- sport and outdoor

Real has a high level of brand awareness in Germany with:

- over 280 hypermarkets
- 23 million weekly advertising brochures
- over half a million Facebook fans

As a seller, you can set your own prices and benefit from:

- retail margins
- lower platform commissions (from 6.5 to 12.5%)
- built-in pricing tools
- business rules to reprice based on competitor prices

You must be able to offer customer services in German. This can be outsourced to a number of providers in the UK for reasonable rates.

Real uses a catalogue system that matches products to existing listings, so EANs are required. Where a branded item already exists, you can list inventory against it without having to provide localised product content.

They also offer a range of marketing options, including:

- display
- social media
- above the line (print, radio, tv and instore POS)

Germany is one of the biggest e-commerce markets in Europe and number 6 globally. Real.de provides an exciting additional sales channel for UK brands wishing to access this market.

Opportunity closing date

31 December 2019

Value of contract

to be confirmed