India - Consumer focused products needed for an Indian marketplace

This is a business opportunity from an overseas buyer. Pitch for the business and explain how your company meets their requirements.

Online Indian marketplace needs UK brands for a domestic audience.

Details

Opportunity closing date
01 January 2023
Opportunity publication date
23 February 2022
Opportunity type
Private Sector
Industry
Consumer and retail
Enquiries received
14
Value of contract
to be confirmed
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Description

Flipkart is one of India's largest online marketplace, with over 65% market share in major categories such as electronics, homeware, and sports and fitness.

They are looking for UK products from categories including:

- tech or mobile accessories
- beauty products
- cosmetics
- kids and baby
- toys.

Apparel, books, furniture and large appliances are not accepted.

Flipkart caters to India's biggest cities (tier 1, 2 and 3 cities). The majority of online shoppers are under 35. Your products should cater for this demographic with a focus on price competition.

To integrate successfully, UK brands must partner with an Indian aggregator, who acts at the registered seller and manages operations in India.

Successful applicants will be introduced to the UK India Business Council who will act as a introduction service to Flipkart.

UK businesses wishing to apply must be the brand owner or authorised to sell the brand.

Opportunity closing date
01 January 2023
Value of contract
to be confirmed
The buyer is happy to talk to
manufacturers

The deadline to apply for this opportunity has passed.
Visit the opportunities page to find another.

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