Germany - Consulting in the field of public relations

Description

GIZ in profileThe Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH offers its clients functional, sustainable and effective solutions for political, economic and social change processes GIZ is active in more than 120 countries worldwide. The company has its headquarters in Bonn and Eschborn. GIZ has more than 22,000 employees worldwide - almost 70 percent of them are employed locally as national staff. GIZ's public relations workThe communication of GIZ's work to the public requires that unusual facts and circumstances are prepared in a comprehensible and understandable way for different media and channels. GIZ's corporate communications department is supported in these tasks by experienced PR consultants and service providers with the aim of ensuring high-quality and coherent publications in various media. The contract includes two main areas of responsibility:- Content creation, editing, community management and consulting for the GIZ website and social media channels, and- Content management for the online presence and YouTube channel as well as process and interface management. A pool of specialists is available for other tasks. The management of the tasks and their accounting places high demands on the contractor.
GIZ in profileThe Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is a globally active service provider of international cooperation for sustainable development and international education work with 22 199 employees. GIZ has more than 50 years of experience in a wide range of fields, from economic and employment promotion, energy and environmental issues to the promotion of peace and security. The business volume is around 3.1 billion euros. As a non-profit federal enterprise, GIZ supports the German government, in particular the Federal Ministry for Economic Cooperation and Development, as well as many public and private clients in around 120 countries in achieving their international cooperation goals. GIZ and its partners develop effective solutions that offer people prospects and improve their living conditions in the long term. GIZ's public relations workThe communication of GIZ's work to the public requires the preparation of unusual facts and circumstances in a comprehensible and comprehensible way for different media and channels. GIZ's corporate communications department is supported in these tasks by experienced PR consultants and service providers with the aim of ensuring high-quality, coherent and target group-oriented publications in various media. It essentially contains 2 main task fields. The first of these task areas concerns the content of communication:- In the creation of content, it is mainly about texts. Here, texts are to be designed and written on the basis of information or background material provided by the AG and optimised for publication (especially search engines) in accordance with the AG's specifications.- Content creation also includes the (post) production of videos, research of image material, the creation of infographics and "Sharables" for social media and the website.- The editing of existing texts is a second essential area of work. This includes texts produced by GIZ corporate communications or other GIZ departments, which are to be editorially optimised according to the specifications of the AG.- GIZ's target groups have long been active in social media. These require a special approach, selected content and a special presentation. Here contents are to be created and published. In addition, the respective communities have to be managed and maintained according to the specifications of the AG.- Along with the content, the service provider provides advice on the operation of the website and the social media channels of GIZ.- The second field of activity concerns the provision of content on the website and the YouTube channel of GIZ:- By far the largest sub-task is the content management of the online presence with the Web Content Management System from Open Text.- This field of activity is supplemented by the provision of videos on the GIZ YouTube channel, including process and interface management, which ensures that many often very small tasks are recorded, coordinated with the client, completed successively and in some cases also documented. The management of the tasks and their billing places high demands on the contractor's diligence, and the editing and content management of the project descriptions is a major part of both tasks. The texts are edited, translated and published in accordance with corporate communication guidelines and in direct coordination with projects carried out by GIZ worldwide. The service providerGIZ is looking for outstanding expertise in online communication. This includes first and foremost excellent copywriting skills, both for texts on the website and for shorter formats in GIZ's social media channels, including short tweets. This expertise must be demonstrated in the creation and editing of texts, also with regard to search engine optimisation, image research and editing, and video production. Knowledge of the channel and target group-specific operation of social media channels, which ensures that GIZ's strategic communication goals are achieved, is also part of the contractor's required expertise. He must be able to judge with certainty which new trends and developments in online communication are suitable for achieving GIZ's communication goals. Reliability, speed and flexibility are of great importance in handling the many and often small tasks and coordinating them with the corporate communications team. In addition, the mailbox service requires a friendly and secure handling of the incoming requests. And finally, effective knowledge management, good documentation of rules and tasks and audit-proof billing of services are required. GIZ expressly welcomes bidding consortia if one bidder alone cannot or can only partially demonstrate the skills and experience required here.

Opportunity closing date

22 December 2020

Value of contract

to be confirmed