Spain - Advertising services

Description

The objective of the Framework Agreement is to contract a service for the execution and implementation of the Galician and national media plan, for the Galician Tourism Agency, for 1 year, with the intention of sensitizing the population and the sectors involved on the values of tourism and gastronomy in Galicia, specifically, the object of this Framework Agreement includes the realization of a media strategy and plan, including the execution and quantitative and qualitative justification. The services to be performed, as well as the conditions and duties required for the performance of the services covered by this Framework Agreement, shall be those contained in the Particular Administrative Clauses and Technical Prescriptions Specifications. The object of the Framework Agreement shall comprise: - Costs of Strategy, research, planning, execution, justification and evaluation of Media campaigns during the term of the framework agreement. - Cost of the acquisition of advertising space in all media, to be determined. This section includes all expenses, fees and taxes arising from the purchase of advertising space. Taking into account the duration of the framework agreement and depending on the dissemination and communication needs, five waves of regional and national impact are planned to be carried out throughout the period of validity: - Tourist promotion of Galicia in spring: promoting the tourist interest of Galicia during Holy Week and May long weekends. - Gastronomic product: promoting the variety of Galician gastronomy, as well as the quality of its restoration. - Tourist promotion of Galicia in summer: boosting the tourist interest of Galicia during the summer period of 2020. - Awareness and welcome of visitors: internal awareness campaign to offer a good treatment to tourists visiting our community, during the summer period of 2020. - Tourist promotion of Galicia in autumn: promoting the gastronomic and tourist interest of Galicia during the last quarter of 2020.

Opportunity closing date

18 December 2019

Value of contract

£5m-50m