Germany - Advertising campaigns

Description

For Lot 1, the services of a full-service agency on the basis of a framework agreement are to be used to handle the topic of passenger communication. Passengers are to be informed about new travel times, new tariffs, new lines, construction sites, additional traffic, etc. by means of offline as well as online marketing activities. The agency work includes:- the conception and graphic implementation,- the distribution of passenger information, in particular for timetable changes,- the development of a time and cost plan. For Lot 2, the services of 2 full-service agencies are to be used on the basis of a framework agreement in accordance with § 21 (4) VgV. The agencies apply with their offers for services in the following two marketing segments:- New customer acquisition: Public transport should be perceived by non-users as an attractive alternative and/or supplement to individual transport,- Customer loyalty: The aim is to increase the identification of passengers with local public transport and to permanently increase the use of local public transport. Measures at the point of sale (ticket purchase) as well as at the point of action (in the vehicles and at stations) play a role in this context, with agency work ranging from the development of creative services to implementation support. In detail, these are:- campaign planning including the creation of measures,- media planning (use of media mix),- organisation of the implementation of measures,- time and cost plan of the proposed measures,- success control.measures are to be carried out throughout the year, which will be continuously developed conceptually. A binding marketing plan for the current calendar year is to be adopted by 01.03. of each year.

Opportunity closing date

13 April 2020

Value of contract

to be confirmed