Germany - Advertising and marketing services

Description

Lot 1) Continuation and creative accompaniment of the campaign:A reliable, innovative service provider is sought who will further develop the overall appearance of the campaign strategically and cross-medially in close coordination with DAAD Department K23. The aim is to set a comprehensive theme in terms of content marketing and the extensive use of storytelling formats. The following formats are to be implemented by the contractor:a) Further development (Corporate) Design,b) User Generated Content,c) Support and further development of the website and the social media channels,d) Photo and video productions, development of advertising motifs and new image formats,e) Creation of advertising material,f) Monitoring.Please find the detailed service description in Annex BW2a of the tender documents. The tender is for "Search Engine Marketing for the campaign "Study in Germany - Land of Ideas", in particular the website www.study-in-germany.de" with the help of SEA campaigns, SEO of the websites as well as consulting and evaluation. In particular, the performance of the website of the "Study in Germany - Land of Ideas" campaign is to be optimised through efficient search engine marketing.

Opportunity closing date

14 April 2020

Value of contract

£1m-5m