Ireland - Advertising and marketing services

Description

IDA Ireland proposes to engage in a competitive process for the establishment of two single-party framework agreements for:3.1) Lot 1 Strategic and Creative Services (Appendix A of Questionnaire);3.2) Lot 2 Media Planning and Buying Services (Appendix B of Questionnaire).
To provide a professional service partner competent to respond to a marketing brief and develop a strategic direction and a consequent creative branded advertising and communications to promote Ireland as a location for foreign direct investment. To provide a professional service partner to work with IDA Ireland capable of:• understanding target audiences in all the target markets;• advising on the best way to target potential investors;• recommending media strategies to optimize and refine the media spend in each market;• purchasing media space on behalf of IDA Ireland; and• shaping global media strategies and coordinating best practice across markets;• providing fully integrated media strategy, planning and cost-effective buying.

Opportunity closing date

25 September 2020

Value of contract

£5m-50m