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How to conduct your international market research

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Learn how to prioritise countries and conduct meaningful market research.

What you’ll learn

  • outline the key areas to research
  • discuss different ways to conduct research
  • understand how to select the best market opportunities

Description

Join us to explore how you can structure your international market research to achieve more sales. By undertaking successful market research, exporters of products and services can prioritise countries, target market segments, and approach suitable customers.

We will start by thinking about what you need to research for international success and how to find critical information. We’ll also provide key models and approaches to structure your market selection and risk management, as well as suggesting good sources of further information.

Speakers

Irina Shmakova

UK Export Academy Adviser, Department for Business and Trade

Irina has worked in the private and public sectors, both in the UK and overseas. She has helped businesses of all sizes to develop their sales overseas, working across multiple sectors and markets. 

With a particular interest in international market research, international communications and cultural awareness, Irina has led delegations of UK businesses on market visits and trade missions organised by Chambers of Commerce and DBT.

Watch a past event recording

How to conduct your international market research

Event recording

Recorded: 29 November 2023 • 44 min

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