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How to conduct your international market research

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Learn how to prioritise countries and conduct meaningful market research.

What you’ll learn

  • outline the key areas to research
  • discuss different ways to conduct research
  • understand how to select the best market opportunities


Join us to explore how you can structure your international market research to achieve more sales. By undertaking successful market research, exporters of products and services can prioritise countries, target market segments, and approach suitable customers.

We will start by thinking about what you need to research for international success and how to find critical information. We’ll also provide key models and approaches to structure your market selection and risk management, as well as suggesting good sources of further information.


Raj Theper

UK Export Academy Adviser, Department for Business and Trade

Raj joined the Department for Business and Trade (DBT) in 2020 following a career in the Private, Public and Charity Sectors.  Prior to joining DBT, Raj worked in the Midlands with the Black Country Chamber of Commerce, supporting businesses to develop and successfully execute their growth strategies. 

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