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Deciding your pricing strategy and routes to market for overseas sales

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Understand how to price your goods and get them in front of your customer.

What you’ll learn

  • the different elements of pricing for export and available costing options
  • the different routes to market
  • how to identify a suitable agent or distributor

Description

Whether you are exporting goods or services, this session will help you understand how to make strategic decisions for your business. We’ll begin with a discussion on the different factors that affect your costs when serving overseas customers. We’ll also touch on the different pricing models you may wish to consider and think about how to research for price.

Next, we’ll outline the different routes to market – should you work directly with customers, or should you engage somebody else to help?  And finally, we’ll talk through how to identify a suitable agent or distributor and the due diligence considerations when working with partners.

Speakers

Vera Grantham

UK Export Academy Adviser, Department for Business and Trade

Vera has many years of international trade experience working across industry sectors.

Prior to joining the Export Academy team in 2022 she worked as an International Trade Adviser in the North West. And before that Vera was International Trade and Documentation manager at North & Western Lancashire Chamber of Commerce. 

Watch a past event recording

Deciding your pricing strategy and routes to market for overseas sales

Event recording

Recorded: 29 November 2023 • 44 min

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