Skip to main content

online event

Deciding your pricing strategy and routes to market for overseas sales

Ended
Warning This event has ended. Event recordings are only available for attendees to view for 4 weeks after the event.
Sign in to watch event recording

Understand how to price your goods and get them in front of your customer.

What you’ll learn

  • the different elements of pricing for export and available costing options
  • the different routes to market
  • how to identify a suitable agent or distributor

Description

Whether you are exporting goods or services, this session will help you understand how to make strategic decisions for your business. We’ll begin with a discussion on the different factors that affect your costs when serving overseas customers. We’ll also touch on the different pricing models you may wish to consider and think about how to research for price.

Next, we’ll outline the different routes to market – should you work directly with customers, or should you engage somebody else to help?  And finally, we’ll talk through how to identify a suitable agent or distributor and the due diligence considerations when working with partners.

Speakers

Mark Burkett

UK Export Academy Adviser, Department for Business and Trade

Mark has been involved in exporting for over 30 years and has exported successfully to every continent around the globe.  

With his wealth of experience and enthusiasm for UK exports, Mark is on a mission to help UK businesses take their products and services to overseas markets in the best possible shape to achieve success.

Watch a past event recording

Deciding your pricing strategy and routes to market for overseas sales

Event recording

Recorded: 29 November 2023 • 44 min

Something went wrong. Please try again.

Was this page useful?

Thanks for letting us know

Can you tell us why this page was useful?

Do not share any personal or commercially sensitive information.

Cancel

Thanks for letting us know

Can you tell us more about your feedback?

Do not share any personal or commercially sensitive information.

Cancel

Thanks for your feedback