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Event Recording forHow to sell your services overseas (Part 2 of 2)

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How to sell your services overseas (Part 2 of 2)

Online event

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An opportunity to focus on issues affecting the export of services.

What you’ll learn

  • communication challenges and opportunities in the sale of services
  • how to adapt your services for international delivery
  • the different routes to market for services companies

Description

Exporting services raises some different issues to exporting goods, which will be explored in the second section of this two-part webinar series.

We’ll build on the practical considerations outlined in the first section by outlining more strategic considerations for services companies. We’ll discuss the ways in which cultural differences can impact a services market, and how to rethink your delivery to suit local requirements.

We’ll go on to outline communication imperatives, such as how to make your service real for customers and how to build lasting, effective relationships. Finally, we’ll touch on some of the routes to market available to services companies, such as franchising or working with local delivery partners.

Speakers

Vera Grantham

UK Export Academy Adviser, Department for Business and Trade

Vera has many years of international trade experience working across industry sectors.

Prior to joining the Export Academy team in 2022 she worked as an International Trade Adviser in the North West. And before that Vera was International Trade and Documentation manager at North & Western Lancashire Chamber of Commerce. 

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