Event Recording forHow to sell your services overseas (Part 2 of 2)
Next live event with Q&A
Online event
An opportunity to focus on issues affecting the export of services.
What you’ll learn
- communication challenges and opportunities in the sale of services
- how to adapt your services for international delivery
- the different routes to market for services companies
Description
Exporting services raises some different issues to exporting goods, which will be explored in the second section of this two-part webinar series.
We’ll build on the practical considerations outlined in the first section by outlining more strategic considerations for services companies. We’ll discuss the ways in which cultural differences can impact a services market, and how to rethink your delivery to suit local requirements.
We’ll go on to outline communication imperatives, such as how to make your service real for customers and how to build lasting, effective relationships. Finally, we’ll touch on some of the routes to market available to services companies, such as franchising or working with local delivery partners.
Speakers
Mark Burkett
UK Export Academy Adviser, Department for Business and Trade
Mark has been involved in exporting for over 30 years and has exported successfully to every continent around the globe.
With his wealth of experience and enthusiasm for UK exports, Mark is on a mission to help UK businesses take their products and services to overseas markets in the best possible shape to achieve success.