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How to conduct your international market research

Online event

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Learn how to prioritise countries and conduct meaningful market research.

What you’ll learn

  • outline the key areas to research
  • discuss different ways to conduct research
  • understand how to select the best market opportunities

Description

Join us to explore how you can structure your international market research to achieve more sales. By undertaking successful market research, exporters of products and services can prioritise countries, target market segments, and approach suitable customers.

We will start by thinking about what you need to research for international success and how to find critical information. We’ll also provide key models and approaches to structure your market selection and risk management, as well as suggesting good sources of further information.

Speakers

Robin Hill

UK Export Academy Adviser, Department for Business and Trade

Robin is a versatile professional with experience spanning various business sectors, including blue-chip companies and dynamic startups. His journey includes roles at Burton Group, General Electric, and BUPA. Notably, he has ventured into entrepreneurship, establishing startups in Broking and the wholesale Wine Trade. His diverse background reflects a blend of corporate expertise and entrepreneurial spirit.

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