Event Recording forHow to conduct your international market research
Next live event with Q&A
Online event
Learn how to prioritise countries and conduct meaningful market research.
What you’ll learn
- outline the key areas to research
- discuss different ways to conduct research
- understand how to select the best market opportunities
Description
Join us to explore how you can structure your international market research to achieve more sales. By undertaking successful market research, exporters of products and services can prioritise countries, target market segments, and approach suitable customers.
We will start by thinking about what you need to research for international success and how to find critical information. We’ll also provide key models and approaches to structure your market selection and risk management, as well as suggesting good sources of further information.
Speakers
Rimante Bang
UK Export Academy Adviser, Department for Business and Trade
Rimante has worked for a range of private and public sector organisations both in the UK and overseas. She has over 20 years of both import and export experience in various international markets, including 16 years living and working in South Korea, which allowed her to gain invaluable exposure to Asian markets and business culture. She has experience across retail, education, consumer electronics, food and nutraceutical sectors.