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Product labelling

Most export markets will have specific regulations on what needs to be included on product labels. Understand what labelling standards are and how you need to factor in any adaptations into your pricing strategy.
Guidance on great.gov.uk

Understand product labelling standards

You cannot always rely on your UK labelling and packaging standards to be compliant in other markets, which may have different requirements. To avoid potential delays, consider what you need to do early in your export journey.

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Find information on regulatory requirements on the websites of each country’s regulatory body. Pay attention to information like nutrition and allergy pointers and technical information such as required standards. A UK symbol, such as a kitemark, won't apply overseas, and you may need to add new symbols for your market.

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Explore local rules in a target market

All export markets have specific rules you’ll need to follow if you want to sell your products in that market. It is essential you’re up to date with the latest packaging and labelling rules before you start exporting.

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Our Check how to export goods service can help you find the latest rules and regulations in your chosen export market. Search for your market, click on the General Information tab and scroll to the information on packaging and labelling.

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Identify relevant product labelling standards

To make sure your product meets the right standards in your target market you need to ensure your products are labelled correctly. You should also get confirmation your legal responsibilities have been met by your legal representatives.

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Our Check how to export goods service can help you find the latest product labelling standards in your chosen export market. Search for your market, click on the General Information tab and scroll to the information on packaging and labelling.

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