Case study

Red Herring Games exports thrills with help from Amazon

For the Grimsby-based murder mystery game maker, Amazon is the key to international success.

Last updated 23 January 2020

Jo Smedley launched her business 10 years ago from a spare room. Red Herring Games is now preparing to ship 500 boxsets to Amazon’s warehouse in Illinois.

Jo already had her own website and was taking small orders through Amazon when she first approached the Department for International Trade. To ramp up her exporting, she needed expert help from one of our International Trade Advisers (ITAs).

Jo’s ITA is always only a phone call away, advising Jo on how to do business in a more global-friendly way, as she reaches further across the globe.

We had support from our DIT International Trade Advisor, looking at exporting and how to expand the business in different ways. I really don’t think we’d be where we are now without DIT’s help.

Jo Smedley

Founder | Red Herring

Jo is also in touch with one of our e-commerce advisers, who has offered more specific advice, for example on customising her international websites to suit different export markets.

Jo can now reach markets she had never dreamed of, with Amazon US forecasting over £200,000 in sales for Red Herrring Games over the next five years. She has outgrown a small Grimsby shop and is now looking at setting up offices in both Australia and America.

Jo never thought she would reach this far: “I always thought we were too small, but now we’re not. Sales of our products have increased astronomically. Products that we sell five to seven of in the UK, over there, they’re selling 480. Around 50% of our sales comes from exporting. This year, we’re going to hit about 75% just with Amazon.”

Get help from an International Trade Adviser