Case study

Online marketplaces spur Hello Baby's rapid export growth

This online nursery business gets over half its profits from sales through the likes of Amazon, eBay and Cdiscount.

Last updated 13 May 2021

Hello Baby uses online platforms to sell a wide range of baby products – such as prams, car seats and nursery furniture – to an expanding customer base in the United States, Europe, Australia, Japan and Canada.

Online marketplaces provide the easiest solution for us to grow internationally. They also help us to sell a lot of products, quickly and easily.

Trevor Ginn Founder Hello Baby

Trevor singles out Amazon's FBA EFN (Fulfilment by Amazon European Fulfilment Network) feature as particularly helpful when selling to Amazon's customer base in the EU: “We ship the items to Amazon's warehouse and they do the rest - easy!”

Hello Baby's move into online marketplaces was made easier by the Department for International Trade's (DIT) E-Exporting Programme.

“We started to face a few barriers, such as certain online marketplaces needing us to set up a local bank account,” he explains. “But DIT put us in touch with a company who helped us to navigate this process.”

DIT helped Hello Baby by introducing the business to important contacts at online marketplaces, making deals on their behalf and helping them solve initial problems in growing their business online.

It’s not always clear as a UK retailer how to sell on international e-marketplaces, but DIT helped us each step of the way.

Trevor Ginn Founder Hello Baby

Find out how our Selling Online Overseas service can help you export through online marketplaces like Amazon and eBay.