Case study

Selling online overseas sees Bubblebum increase sales by 15%

Northern Ireland's Bubblebum provides inflatable car booster seats for children - now they are selling in 27 markets worldwide.

Last updated 23 January 2020

Grainne Kelly set up Bubblebum in 2009, out of concern for her children’s safety when travelling abroad. Bubblebum has grown from a team of 4 to 16 members of staff.

With help from a trade adviser in Invest Northern Ireland, Bubblebum successfully applied through the Selling Online Overseas service to access global marketplaces.

Eoin McGahon, E-commerce executive at Bubblebum says:

“DIT’s Selling Online Overseas service is a fantastic support for growing businesses who want to move into new markets and add extra sales channels.”

“It streamlines the application process, gives you enhanced terms for selling and can also make you aware of marketplaces that you didn’t know about.”

“Onboarding with Fruugo and Rakuten has seen our sales increase so far by 15%. International marketplaces have been a huge success for us.”

At the moment we are working with Judith McElhinney, DIT E-commerce specialist, who has been amazing for us. Having someone outside the business reviewing our activity encourages us to think about things differently

Eoin McGahon | E-Commerce Executive | Bubblebum

Discover and apply to sell with global marketplaces, like Fruugo and Rakuten, by visiting the Selling Online Overseas service, or arrange your free meeting with an E-commerce adviser at your nearest Department For International Trade office.