- Registered users:
- 105 million
- Commission:
- 8 - 12%
- Membership fee:
- JPY 19,500 monthly
About this marketplace
Rakuten is the world's fourth largest online marketplace and the leading platform in Japan. It helps UK companies develop their brand presence and offers them a choice of four store management plans, as well as the option to sell directly to Japanese consumers.
- Product positioning
- EconomyAvailable
- Mid-RangeAvailable
- PremiumAvailable
- LuxuryAvailable
- Ways to sell
- SellerAvailable
- WholesaleNot available
Who else sells here?
Adidas, Birkenstock, Burt's Bees, Clinique, Dr. Martens, Forever 21, Levi's, Neal's Yard, New Balance, Revlon, The Body Shop
E-commerce adviser tip
Sellers will need the services of a third party company to provide the legal and financial entity in Japan necessary to trade on Rakuten. Sellers must arrange with their chosen service provider to receive payment in Japanese Yen and convert to Sterling. Rakuten works with a group of partner service providers such as Brangista, Café 24, EC Robo, I-Order and TransCosmos. These companies can also provide final mile delivery and returns services. Engaging a third party service provider will incur additional costs.
As a minimum present experience in e-commerce at domestic level is required.
UK businesses wishing to apply, need to be either the brand owner or authorised to sell the brand.
About the customers
Rakuten is a well known popular Japanese marketplace offering a wide range of consumer products to Japanese consumers at all ages. With a population of around 127 million, Japan's consumers are educated and sophisticated, as well as being price conscious with an eye for exceptional customer service and quality.
- Customer support
- EmailAvailable
- Help CentreNot available
- Social MediaNot available
- TelephoneNot available
- TutorialsNot available
- WebchatNot available
Open times
9am to 6pm (UTC+9), Mon to Sun
About fulfilment and delivery
- Logistics support
- Fulfilled by marketplaceNot available
- Fulfilled by sellerAvailable
Parcel tracking required by the marketplace
Yes
How you can join
- Organise translation
- To negotiate with the marketplaceNot available
- To apply to joinNot available
- For product contentAvailable
- For seller supportNot available
- Upload product details via
- APIAvailable
- Content Management SystemAvailable
- Spreadsheet/CSVAvailable
- Set up
- A local bank accountNot available
- A local companyNot available
- A local address to handle returnsNot available
- Agree to
- Product exclusivity terms Not available
How you'll get paid
- Payments terms
- 15 days
- Currency
- GBP, JPY
How they'll help you
Marketing and merchandising
There are 4 service levels of store management available. There is a monthly cost for management that is additional to the fees a UK seller will need to pay to its service provider.
- Entry Plan (JPY 19,500)
- Lite Plan (JPY 39,800)
- Standard Plan (JPY 50,000)
- Mega-Shop Plan (JPY 100,000)
Sellers can also buy performance marketing packages for search and/or banner advertising.
- Seller support
- EmailAvailable
- Help CentreNot available
- Social MediaNot available
- TelephoneNot available
- TutorialsNot available
- WebchatNot available
Open times
9am to 6pm (UTC+9), Mon to Sun