About this marketplace

Privalia is an outlet platform for fashion, kids and homeware. They operate a flash-sale model, with brand campaigns running from 3-5 days. As sales are promoted directly via email and mobile alerts to registered members only, this is a discreet channel for excess or past-season stock.

  • Registered users:
    16.0 million
  • Commission:
    5.0 - 20.0%
  • Membership fee:
  • Logistics support
    Fulfilled by seller

Special deal for UK businesses

DIT introduced brands can benefit from 2% lower commission fees (13% for brands and 11% for retailers)

Apply now via DIT

To get this deal

E-commerce adviser tip

E-commerce adviser tip

Sellers must have a minimum of 300 Stock Keeping Units (SKUs), capability to deliver to Spain or Italy in 5 business days, and Italian and Spanish language customer service to communicate with consumers.

UK businesses wishing to apply, need to be either the brand owner or authorised to sell the brand.

more about this marketplace

More about this marketplace

Registered users
16.0 million
Who else sells here?
Belstaff, Munich
Product positioning
cross Economy
ok Mid-Range
cross Premium
cross Luxury
Ways to sell
ok Seller
cross Wholesale

Who are the customers?

About the customers

Privalia in Spain has 8.5 million registered users and Privalia in Italy has 7.6 million registered users. 70% of them are women aged between 30 and 45 years old. 60% are medium to medium-high social status and earn between EUR 1,200 to 2,500 a month. A third of users have children and buy for the whole family. This buying behaviour applies to both Spain and Italy.

Customer support

ok Email
cross Help Centre
cross Social Media
cross Telephone
cross Tutorials
cross Webchat
9am to 6pm (UTC+1), Mon to Fri

How about fulfilment and delivery?

Logistics support
cross Fulfilled by marketplace
ok Fulfilled by seller
Parcel tracking required by the marketplace

What costs will I pay this marketplace?

One-off registration fee
Membership fee
Listing fee
Not required
5.0 - 20.0%
on boarding

What does the marketplace need me to do?

Organise translation
cross To negotiate with the marketplace
cross To apply to join
ok For product content
cross For seller support
Set up
cross A local bank account
cross A local company
ok A local address to handle returns
Agree to
cross Product exclusivity terms
Upload product details via
ok API
ok Content Management System
ok Spreadsheet/CSV

How will I get paid?

Payments terms
25 days

What help do they give sellers like me?

Marketing and merchandising

Best price and discount products participate in high-profile curated category events that Privalia manage.

Sellers can also organise specific branded events if the goods they offer can generate EUR 15,000 sales across 2 days of activity. Minimum discounts of 30% off retail are required, and deep discounts will obviously have the best sell-through.

Seller support

ok Email
cross Help Centre
cross Social Media
ok Telephone
cross Tutorials
cross Webchat
9am to 6pm (UTC+1), Mon to Fri

Interested in this marketplace?

Apply now via DIT

To get the special deal


Was this page useful?

Thank you

Thank you for your feedback


Sorry, something went wrong

Please try again later, or use the feedback form