Registered users:
Not available
Membership fee:
Special terms

Free third party integration support for companies applying through DIT.

Apply now

About this marketplace

Fruugo sells millions of different products spanning thousands of brands in 46 countries, 28 languages and 22 currencies. The online marketplace operates with hundreds of retailers on a no-sale, no-fee basis. It's easy to set up and provides a single feed in your own language and currency. Fruugo handles translation, customer service, marketing and foreign exchange – so the retailer only needs to fulfil the order. Shoppers can access a global range of products in a safe and secure shopping environment that feels local. Fruugo is expanding fast, with revenue 10 times what it was 4 years ago and expected to double this year over last.

Product positioning
Ways to sell
WholesaleNot available

Who else sells here?

Bath & Unwind, Brown Bag, Conrad, Howelys, Internet Gardener, Jaks Beauty Parlour

E-commerce adviser tip

Fruugo translates your product details (using machine translation), converts currency and provides localised international customer service. This means companies can launch rapidly in the 46 countries where they operate, with very low risk and investment. Fruugo also has the benefit of operating on a no-sale, no-fee basis, which could be particularly useful if you're just beginning to sell overseas. Tech capability and integration is a key requirement.

UK businesses wishing to apply, need to be either the brand owner or authorised to sell the brand.

About the customers

Fruugo has an affluent international customer base with an equal number of male and female shoppers. 28% of shoppers are aged 25 to 34, which is the largest age group. Two thirds of all sales are cross border, with an average order value of €50.00. Conversion rate for visitors to the site is 2 to 3%. 

Customer support
Help CentreAvailable
Social MediaAvailable
WebchatNot available

Open times

Moday - Friday: 09:00 - 17:00 (GMT) (CET) & (CST)

About fulfilment and delivery

Logistics support
Fulfilled by marketplaceNot available
Fulfilled by sellerAvailable

Parcel tracking required by the marketplace


How you can join

Organise translation
To negotiate with the marketplaceNot available
To apply to joinNot available
For product contentNot available
For seller supportNot available
Upload product details via
Content Management SystemNot available
Set up
A local bank accountNot available
A local companyNot available
A local address to handle returnsNot available
Agree to
Product exclusivity terms Not available

How you'll get paid

Payments terms
21 days

How they'll help you

Marketing and merchandising

Fruugo uses the no-sale, no-fee commission paid by all its merchants to market their products through a wide range of targeted email campaigns. Selling on Fruugo means access to its many loyal global shoppers as well as the benefits of its partnerships with global comparison search engines, its relationships with international affiliates, and its whitelisting with Google Shopping in more than 20 countries.


Seller support
Help CentreAvailable
Social MediaNot available

Open times

Moday - Friday: 09:00 - 17:00 (GMT) (CET) & (CST)

Navigate to full profile of Fruugo
Special terms

Free third party integration support for companies applying through DIT.

Apply now