About this marketplace
Faire is an online wholesale marketplace taking a data-driven approach to connect 400,000 independent retailers with the best brands and artisans to stock their shops.
In the past year alone 60,000 brands from more than 80 countries have sold over 125 million products to Faire retailers across the U.S., Canada and Europe, from a variety of categories including apparel, food and beverage, home decor, gift, stationery, beauty & wellness, jewellery, kids & baby and specialty.
Faire lets retailers try-before-they buy, and straight-forward financial terms eliminate inventory risk and provide access to capital. For brands, the platform provides powerful sales, marketing, and analytics tools, so sellers can simplify their wholesale business and focus on making great products.
Both brands and retailers are incentivised for bringing new users to the platform. Brands recieve a £300 referral fee for each new-to-platform retailer they invite. And retailers receive $200 for each new brand they bring to the platform.
For any existing retailer partnerships where a brand sells to a retailer through the Faire platform – you don’t pay any commission.
- Product positioning
- EconomyNot available
- Ways to sell
- SellerNot available
Who else sells here?
Bubble Tea Cosmetics, GeGe Creations, Gift Republic, Godiva Chocolate, Kate Spade, Poo Pourri, S'well, Vera Bradley, W&P, Wild & Stone
E-commerce adviser tip
Faire connects brands with independent retailers who are looking to discover new stock online. Retailers value the opportunity to connect with brands that may be hand-crafted, design-led, sustainable or not available on mass-market channels.
This is a great platform to expose your brand to a large volume of independent buyers in just a few clicks - and with millions independent retailers in the US, Canada and Europe, there is plenty scope to accelerate your sales through this channel, as well as to use it to streamline the wholesale selling process.
About the customers
Retailers - Faire works with over 400,000 independent retailers across the U.S., Canada and Europe from a variety of categories including apparel, food and beverage, home decor, gift, stationery, beauty & wellness, jewellery, kids & baby and specialty. Faire retailers predominantly have 1 to 2 locations. In large part they leverage Faire for the convenience of ordering from thousands of brands all in one place, net 60 payment terms, free returns on opening orders, and certain freight caps.
Brands - Most of Faire's 60,000 brands are small businesses, carried primarily by boutique independent retailers. Faire brands represent a broad range of product categories and price ranges, and retailers can search the platform by value-specific attributes (like women-owned or organic), but also by ship window, lead time and a variety of other factors.
- Customer support
- Help CentreAvailable
- Social MediaNot available
9:00am to 5:--pm (GMT-8), Monday - Friday
About fulfilment and delivery
- Logistics support
- Fulfilled by marketplaceNot available
- Fulfilled by sellerAvailable
Parcel tracking required by the marketplace
How you can join
- Organise translation
- To negotiate with the marketplaceNot available
- To apply to joinNot available
- For product contentNot available
- For seller supportNot available
- Upload product details via
- Content Management SystemAvailable
- Set up
- A local bank accountNot available
- A local companyNot available
- A local address to handle returnsNot available
- Agree to
- Product exclusivity terms Not available
How you'll get paid
- Payments terms
- 30 days
How they'll help you
Marketing and merchandising
Once a brand’s page is active on Faire, we facilitate orders by displaying the brand to thousands of retailers in our “New Arrivals” section, as well as previewing the brand to a subset of the top retailers in our Insider subscription program. We also use a ranking and recommendations algorithm that surfaces brands to retailers browsing Faire, based on what they would most likely be interested in selling in their stores.
On an ongoing basis, we also send merchandise emails to retailers, which are personalized based on each retailer’s store profile, preferences, and purchase history. Additional marketing or merchandising features, like editorial collections, are curated by our in-house team.
Additionally, brands have access to a customer relationship management (CRM) and email marketing tool within the Faire portal. These tools provide brands the ability to send email marketing messages to retailers that have ordered from the brand on Faire, or that have had their contact information uploaded directly by the brand. Email marketing analytics such as open, click, and order information are provided on these email campaigns. The Analytics tab within the Faire portal also provides helpful insight into overall performance, page traffic, conversion rates, order volume, and best sellers. Over time, Faire provides recommendations on how to improve conversion rate and sales, which in turn can help improve visibility on the marketplace.
- Seller support
- Help CentreAvailable
- Social MediaNot available
9:00am to 5:00pm (GMT-8), Monday - Friday