Faire (B2B)

About this marketplace

Faire is an online wholesale marketplace taking a data-driven approach to connect 400,000 independent retailers with the best brands and artisans to stock their shops. 

In the past year alone 60,000 brands from more than 80 countries have sold over 125 million products to Faire retailers across the U.S., Canada and Europe, from a variety of categories including apparel, food and beverage, home decor, gift, stationery, beauty & wellness, jewellery, kids & baby and specialty.

Faire lets retailers try-before-they buy, and straight-forward financial terms eliminate inventory risk and provide access to capital. For brands, the platform provides powerful sales, marketing, and analytics tools, so sellers can simplify their wholesale business and focus on making great products.

Both brands and retailers are incentivised for bringing new users to the platform. Brands recieve a £300 referral fee for each new-to-platform retailer they invite. And retailers receive $200 for each new brand they bring to the platform.

For any existing retailer partnerships where a brand sells to a retailer through the Faire platform – you don’t pay any commission.

Who else sells here?

Bubble Tea Cosmetics, GeGe Creations, Gift Republic, Godiva Chocolate, Kate Spade, Poo Pourri, S'well, Vera Bradley, W&P, Wild & Stone

About the customers

Retailers - Faire works with over 400,000 independent retailers across the U.S., Canada and Europe from a variety of categories including apparel, food and beverage, home decor, gift, stationery, beauty & wellness, jewellery, kids & baby and specialty. Faire retailers predominantly have 1 to 2 locations. In large part they leverage Faire for the convenience of ordering from thousands of brands all in one place, net 60 payment terms, free returns on opening orders, and certain freight caps.

Brands - Most of Faire's 60,000 brands are small businesses, carried primarily by boutique independent retailers. Faire brands represent a broad range of product categories and price ranges, and retailers can search the platform by value-specific attributes (like women-owned or organic), but also by ship window, lead time and a variety of other factors.

About fulfilment and delivery

How you can join

How you'll get paid

How they'll help you

Marketing and merchandising

Once a brand’s page is active on Faire, we facilitate orders by displaying the brand to thousands of retailers in our “New Arrivals” section, as well as previewing the brand to a subset of the top retailers in our Insider subscription program. We also use a ranking and recommendations algorithm that surfaces brands to retailers browsing Faire, based on what they would most likely be interested in selling in their stores.

On an ongoing basis, we also send merchandise emails to retailers, which are personalized based on each retailer’s store profile, preferences, and purchase history. Additional marketing or merchandising features, like editorial collections, are curated by our in-house team. 

Additionally, brands have access to a customer relationship management (CRM) and email marketing tool within the Faire portal. These tools provide brands the ability to send email marketing messages to retailers that have ordered from the brand  on Faire, or that have had their contact information uploaded directly by the brand. Email marketing analytics such as open, click, and order information are provided on these email campaigns. The Analytics tab within the Faire portal also provides helpful insight into overall performance, page traffic, conversion rates, order volume, and best sellers. Over time, Faire provides recommendations on how to improve conversion rate and sales, which in turn can help improve visibility on the marketplace.