Registered users:
120 million
Membership fee:

About this marketplace

1688.com is a sister website of Alibaba.com. It's one of China's leading online business-to-business (B2B) marketplaces, with 120 million users and 10 million companies listing their products on the site. There are 49 main categories of goods. 1688.com's price-sensitive buyers are particularly interested in UK food, beverage and cosmetics. Alibaba have established a tool that allows companies to load their products themselves. For more information please apply below.

Product positioning
LuxuryNot available
Ways to sell
SellerNot available

Who else sells here?

Boddingtons, BrewDog, Cadbury Drinking Chocolate, Dorset Cereals, Greene King, Harrogate Water, Kenwood, Lyons, McVitie’s, Tango (Soft Drinks), Twinings, Tyrrells, Walkers, Weetabix

E-commerce adviser tip

This is a B2B platform for Chinese companies. It is therefore necessary for UK businesses to work with a local partner or set up their own legal entity.

Before entering the Chinese Market, it is highly recommended that you register your trademark with the Chinese Trademark Office.

Goods will need to comply with all local health and certification procedures, which can be undertaken by specialist suppliers or a nominated partner. Registration and certification can be completed by a UK company's nominated partner, perhaps in return for a period of exclusivity in the market.

All food and drink products need to be fully compliant with Chinese Food and Drink Regulations and you will need to design and print a Chinese label to file for registration with the Administration of Quality Supervision, Inspection and Quarantine for Food and Drink. Additionally, your first shipment will require a Sanitary Certificate upon entry, which can typically take 30 days. This is a legal requirement for you to be allowed to sell your product.

Any branded products, such as Beauty and Cosmetics, must be checked to see if they require testing to obtain pre-market approval or notification from the Chinese State Food and Drug Administration (SFDA).

You will need to set aside a reasonable marketing budget per year in order to sell successfully in China, so this platform is generally more suitable for larger, more established companies.

UK businesses wishing to apply, need to be either the brand owner or authorised to sell the brand.

About the customers

This is a B2B site with popular UK categories (and sub-categories) of beauty and personal care (shampoo), mother and baby (infant milk), food and beverage (spices and wine), and kitchen appliances (water purifiers). Buyers are price-sensitive and brands will need to consider competitors on the platform and their pricing structure.

Customer support
Help CentreNot available
Social MediaAvailable
TutorialsNot available
WebchatNot available

Open times

Business hours (China), 8am to 6pm, Mon to Sun

About fulfilment and delivery

Logistics support
Fulfilled by marketplaceNot available
Fulfilled by sellerAvailable

Parcel tracking required by the marketplace


How you can join

Organise translation
To negotiate with the marketplaceNot available
To apply to joinAvailable
For product contentAvailable
For seller supportAvailable
Upload product details via
Content Management SystemAvailable
Spreadsheet/CSVNot available
Set up
A local bank accountNot available
A local companyNot available
A local address to handle returnsNot available
Agree to
Product exclusivity terms Not available

How you'll get paid

Payments terms
14 days

How they'll help you

Marketing and merchandising

For a UK company to succeed in China they need to ensure brand awareness in their target consumers. Good store management, the use of product imagery and a robust marketing budget will all help drive sales. Product listings can be optimised using the new uploading tool and with the assistance of Alibaba staff.

DIT advisors recommend setting aside a marketing budget of up to £30,000 per year in order to sell successfully on 1688.com, so the platform is generally not suitable for smaller businesses.

Seller support
Help CentreNot available
Social MediaAvailable
TutorialsNot available
WebchatNot available

Open times

Business hours (China), 8am to 6pm, Mon to Sun

Navigate to full profile of 1688.com
Special terms None Apply now